Story is the deep well from which Presidents, CEOs and Executive Directors draw buckets called strategy, branding, recruiting, and all communications and business initiatives. Your story is the one thing you own outright that your competition can’t replicate or take away.
Run your business with your story leading the way. You won’t waste operational money on ineffective branding, marketing, advertising, social media, sales collateral and other critical communications.
My process leads to aha moments and gets buy-in from stakeholders from the beginning, because it is grass roots and organic. Working together you better understand what nucleus of facts, qualities and values makes your story compelling. Achieve consensus about the value your company offers and what makes it distinctive. Simplify and elevate the story so the leader’s message retains its power even as it moves farther from the source.
I’m the only brand strategist in the Mid-Atlantic who writes and directs plays. I know stories and how to make them connect with business audiences down deep where critical decisions are made…emotionally.
Each client is different. Each story takes on a purpose, meaning, and structure all of its own.