Story as Strategy
This is the critical step before your strategic planning retreat to help you reach consensus around:
At your core what are you about? What nucleus of values, concepts and beliefs determine your fate?
Once you’re clear about and committed to the answers, then you have a criterion for making a strategic plan.
Crash Course in Branding
What is modern branding and what can it do for you? Learn the difference among your brand, branding, positioning, identity, and marketing. Come away with a killer elevator speech in three hours.
Build Your Brand
Energize or re-imagine your organization’s branding story, the well from which your business, sales and communications strategies spring. There are five 3-hour branding workshops conducted over 5 to 6 weeks. Ideally there are 5 to 10 attendees.
Three half-day interactive sessions that will give your best sales people a sharper edge and a distinct advantage over your competitors.
Day one we establish a clear and delineated brand point-of-view and belief system. Day two we craft a compelling sales story that is in alignment with that point of view. Day three we rehearse the performance of the story in an environment that rewards innovation, collaboration and risk.
WHEN: April 20, 2013 1 – 4pm WHERE: Peter Davis Branding FEE: $60 — Cash, check or Paypal REGISTER: […]