It is insurance against operational money wasted on advertising, websites, marketing & sales collateral, social media, events, and user & focus groups.
The point of business (for- or non-profit) is to get and keep the most profitable customers. Your story is the critical prerequisite to effective communications in a competitive and complex marketplace. It’s a beacon that attracts your natural audience.
Discovery: Ask 12 to 15 questions that get to the core of what you’re about and why that matters. Go deep.
Elevate your story: Transcribe the interview responses. Find story themes and elements that will resonate with your most profitable prospects and customers. The marketplace is crowded and noisy, and everyone is playing it safe and claiming the same things.