When is it time to rewrite your brand story? When things change, when there’s new leadership, a new process or new technology, a volatile marketplace, or when a maverick competitor takes market share, then you change your story. I’ll help you provide the context in which your story can be believably elevated.
When it’s business as usual and your story has become diluted or hijacked before it reaches your target audience… when your employees bolt for the door at five o’clock…when your sales are flat… when your departments operate in bunkered silos… when you do double down on “hard work” instead of collaborating and innovating, then it’s time to change your story. I’ll help you find common ground, something everyone can feel passionate about, find the one thing that will tip sales in your favor.
If you want your employees and stakeholders to act like heroes, then you have to provide them with an epic.